Apple (AAPL) Q2 2026 Earnings Review

Apple (AAPL) Q2 2026 Earnings Review

Table of Contents

a. Key Points

  • Ongoing supply constraints limited the degree of revenue outperformance.
  • Apple is grouping a few services into a newly organized product called Apple Business.
  • Margins continue to steadily tick higher on an annual basis.
  • Apple is moving away from its net cash neutral goal.

b. Demand

  • Beat revenue estimate by 1.4% and beat guidance by 1.8%.
    • The revenue beat was despite supply constraints. Currency boosted revenue growth by 2.5 points while supply constraints lowered growth by a modestly higher amount than that. No specific disclosure offered.
    • Met iPhone revenue estimate.
    • Beat Mac revenue estimate by 3.2%.
    • Beat iPad revenue estimate by 4%.
    • Beat wearables, home and accessories (WHA) revenue estimate by 2.3%.
    • Beat China revenue estimate by 8.4%.
  • Beat product revenue estimate by 1%. 
  • Beat service revenue estimate by 2%.

c. Profits

  • Beat 48.5% GPM estimate & identical guidance by 80 basis points (bps; 1 basis point = 0.01%) each.
    • Product GPM was helped a bit by lower tariffs.
  • Beat EBIT estimate by 3.8% and beat guidance by 4.3%.
    • OpEx rose by 24% Y/Y.
  • Beat $1.96 EPS estimate by $0.05.
    • EPS rose by 22% Y/Y.
  • Missed FCF estimate by 5%.

d. Balance Sheet