Hims sells men’s and women’s health products with a direct-to-consumer (DTC) business model. It allows users to more comfortably access sensitive prescriptions within areas like erectile dysfunction or hair loss, without going to an office or a pharmacy. Products are mailed right to a consumer’s door.
It offers standard and personalized medicine and subscriptions. Personalization is enabled & amplified by its electronic medical record (EMR) system. From its early days, Hims built this EMR foundation to enable scalable data ingestion, automate tedious provider work and foster rapid product expansion. That remains absolutely vital in the firm’s future. It paved the way for MedMatch, which is the company’s tool that uses all customer interactions and data to uncover valuable consumer insight and nudge best provider practices. It also enabled Clever Routing, which contextualizes individual user needs to prioritize and match demand with proper levels of care.