Rubrik is a cloud-native data management and security firm. Its core mission is fielding, safeguarding and protecting a firm’s data. Data is everything in the age of AI. It’s how firms build differentiated models and apps, and it’s a primary target for adversaries. Enterprises must be confident that they can embrace this technology without dealing with endless data leakage, breaches and ballooning costs. That’s where Rubrik helps. 

“Rubrik's data platform not only delivers robust cyber protection, but also provides clean, secure data with the necessary permission and policy enforcement to power generative AI applications.” – Co-Founder/CEO Bipul Sinha

Its overarching product suite is called the Rubrik Security Cloud (RSC). Like Zscaler in the world of network security, Rubrik deploys a zero trust approach to data security. This means an adversary can’t simply breach the most vulnerable piece of a firm’s value-rich information and gain free, perpetual access to everything else thereafter. There is constant vetting and verifying of traffic, with policies in place to ensure user friction is only created when required for sound security. Unsurprisingly, these policies are guided by years of scaled operations to master best practices, as well as AI.

Cyber Resilience – Backups:

One of the most important features RBRK offers is something called Immutable Backups. These are redundant, unimpacted data copies that cannot be altered by ransomware and other common attack forms. They’re fully separated from a client’s own operations, adding another layer of resilience.

The explosion of software our world has experienced necessitates this type of product – especially amid the current AI boom. AI agents furiously and ferociously collect data from all over the digital ether to conduct goal-oriented, multi-step tasks. This creates a tangled web of data connections and insatiable processing needs. AI participation requires that companies can prevent their data from being impermissibly accessed and/or jeopardized. BUT… this prevention never comes with a 100% success rate. Breaches happen and will continue to happen. Immutable Backups make that reality palatable, rather than devastating, for enterprises as they lean into AI. With Rubrik, customers enjoy a data insurance policy, as they can more rapidly, seamlessly and successfully return to a normal state of operations.

“What was abundantly clear is that IT and security leaders now have assumed a breach mindset. They are certain that cyber attacks are inevitable despite significant investments they have made in cyber prevention and detection.” – Co-Founder/CEO Bipul Sinha

Cyber Resilience – Hygiene & Prevention:

While Rubrik is an expert at fixing the messes of others, its general “Data Resilience” niche includes several preventative tools as well. 

“We deliver cyber resilience for organizations around the World. From the first line of code to full-stack application.” – Investor Materials

Its Data Security Posture Management (DSPM) provides a 30,000 ft. view of company data, observing misconfigurations and poor hygiene before those vulnerabilities lead to costly breaches. It makes security data discovery, categorization and risk management a lot more intuitive. Data Access Governance (DAG) is a close DSPM complement, as DAG provides a full picture of who is using sensitive data, while DSPM uncovers how they’re using it. That's how Rubrik customers have an easier and faster time with determining who has access beyond a minimum permission framework.

There's also a category of preventative tools it calls “Data Threat Analytics.” A core piece of this is next-gen anomaly detection that more rapidly uncovers abnormal usage patterns; it also guides where to investigate and counter potential attacks to up-level threat monitoring. Adversaries are constantly trying to break into RBRK data backups. While doing so is highly difficult, it's not impossible if an attacker can impermissibly obtain credentials. That happens all the time and anomaly detection quickly shows where this is occurring.

Finally, it has an active threat hunting product called “Turbo Threat Hunting.” As the name fittingly indicates, Turbo Threat Hunting enables rapid cyber recovery by scanning up to 75,000 data backups in under a minute. It achieves this speed by using randomized data file codes (industry lingo is pre-computed hash values). This method more instantly checks for any malware or other issues (industry lingo is known Indicators of Compromise). Metadata (context that describes and categorizes batches of data) is created, eliminating a need to tediously scan files one at a time.

Cyber Resilience – Recovery & Identity Recovery:

Its data recovery tools are real-time and lean heavily on aforementioned immutable backups to ensure it always has unaffected data copies to deploy. Its recovery products are grouped under the “Preemptive Recovery Engine” umbrella. This umbrella augments backups by constantly scanning them for any potential issues so that companies are 100% certain these backups are ready to go whenever needed. That's a lot of potential anxiety removed for its clients. From there, RBRK eliminates the risk of system reinfection by conducting remediation within data clean rooms and ensuring changes are implemented in risk-free, not runtime, environments. And importantly, Rubrik also provides a rapid 5-step program that greatly shrinks identity remediation time. Time is money.

Sticking with identity for a moment, the security company launched the Rubrik Identity Recovery Solution just a few quarters ago. The launch extended its data protection to popular identity sources like Microsoft’s Active Directory (on-prem) and Entra ID (cloud-based). This RBRK product is already up to 200 customers and is winning large deals.

For Rubrik, identity is inherently tied to its overall data security business, which leadership believes is an edge. Combining the context from its DSPM product and other data security tools with its identity offering is, per Rubrik, entirely unique in the market and is creating rapid traction. The categoric conjoining utilizes data security cues to help customers more holistically understand potential vulnerabilities upon identity access granting. That enhances RBRK’s ability to track identity misconfigurations and impermissible alterations. It shows companies where sensitive data access could be happening and where to focus in case of a breach.

“We uniquely combined data security posture management, identity resilience and cyber recovery natively on our Rubrik Security Cloud, or RSC platform to achieve complete cyber resilience.” – Co-Founder/CEO Bipul Sinha

“Attackers don’t break in. They log in… We have a belief that cyber resilience requires both data resilience and identity resilience. ” – Co-Founder/CEO Bipul Sinha

Separately, RBRK groups Threat Containment products into this overall recovery category. The module helps by making sure the recovery process is confined to a comparatively smaller piece of a company’s data infrastructure. Thanks to RBRK’s zero trust foundation, this product ensures that compromised portions of a firm’s data estate don’t lead to an adversary breaching the remainder of that estate.

Cloud Cyber Resilience – Hyperscaler Relationships as it Prioritizes Cloud-Based Data Protection: