Other recent Rubrik content to read:
Table of Contents
- 1. Officially Introducing Rubrik Annapurna
- 2. Autonomous Business Recovery (ABR) for Cloud Applications
- 3. M&A to Bolster Identity Resilience Product
- 4. Rubrik AI
- 5. Checking in on the Core Product Suite
- 6. Rubrik Agent Cloud (RAC) Positioning
- 7. A Blossoming Platform
- 8. Financials
- 9. More News
- 10. Quick Take
1. Officially Introducing Rubrik Annapurna
Annapurna is Rubrik’s next-gen data platform purpose-built for AI use cases. It pulls from the company’s previous data architecture, with a slew of upgrades to position it for AI success. It reformats and prepares data for secure AI model usage and pairs it with Data Security Posture Management (DSPM) to help minimize leakage. The product is a secret weapon when it comes to offering reliable data pipelines that models require for advancement and differentiation.
Until today, there was a material gap in Rubrik’s capabilities that Annapurna now closes. It wasn’t perfectly suited for a lot of unstructured data needs that are absolutely mission-critical in the AI age. As of this week, Annapurna can now act as a unifying force for a web of disparate unstructured data silos routinely prevalent at large enterprises. It can race around a customer’s digital estate, scan for insights and map all of this data into a centralized dashboard of understanding. With this overarching view, knowing what data is needed and when it’s needed becomes much more straightforward. No longer do companies need to constantly move entire databases for single projects. No longer do they need to translate all of this information so it’s usable by AI systems. No longer do they need to go through the extra step of organizing these jumbled messes every single time. Now, they can catalog and query exactly what unstructured information they need from whatever source they want without redundantly copying everything. This naturally cuts costly Extract, Transform and Load (ETL) processes, making Rubrik an efficiency force multiplier for its customers and freeing them to use the 90% of their enterprise data that is unstructured in their AI roadmaps. It’s easy to see how valuable that will be for enterprise productivity, as well as finding vulnerabilities more quickly.
2. Autonomous Business Recovery (ABR) for Cloud Applications
With the foundation of Rubrik AI, the company is extending the reach of its world-class automated immutable data backups to boast end-to-end software application resilience and recovery. And, considering that arguably the most important part of cloud app resilience is recovering all compromised data, Rubrik’s core positions it very well to seamlessly expand into this highly relevant adjacency.
The new offering heavily leans on Rubrik’s Preemptive Recovery Engine to restore a customer’s Minimum Viable Business (MVB) for all cloud applications. This includes full normalization of data environments, app experiences, as well as perfectly reestablished mazes of highly complex permissions and dependencies. And it does all of this in a purely automated fashion that merely requires the click of a button for customers. The innovation turns weeks of hard manual work into a profoundly more efficient process, saving money, downtime and headaches. Alternative solutions require “dozens of engineers” frantically patching issues, manually writing code and hoping the sequence of repairs leads to a fully functioning app. That requires a lot of random trial and error, testing and more fixing – all of which means more downtime and higher costs. Rubrik does all of this while allowing customers to pre-set recovery plans while testing their efficacy (whenever desired) before any issues pop up. Importantly, it also features integrations with RBRK and partner security tools, eliminating the possibility of a team initiating a recovery that still has a pressing vulnerability in it.
3. M&A to Bolster Identity Resilience Product
Rubrik introduced two compelling capabilities for its identity resilience suite today. The first one is called “Identity Continuity” and was added via purchasing a company called Strata.io. That deal was announced today and is already closed. Estimates online say this company generated about $15M in 2025 revenue, which makes this a small purchase. The new tool features full and operational identity system backups that eliminate risk of disruptive downtime if the main login architecture is breached. Companies can enjoy this tranquility-fostering insurance without lengthy code re-writes or costly delays. If there is a hack, this product ensures the backup is safely up and running in real-time – even amid a crisis.
- Moving to the identity backup amid a breach is called automatic failover.
The other capability was organically developed and significantly uplevels the quality of identity resilience Rubrik provides. It’s called “Identity Roll Forward.” Up until now, Rubrik’s identity recovery process entailed “rollbacks.” This essentially means the entire identity system was reset to the most recent normal state, regardless of whether certain portions were compromised or not. Now, Rubrik can identify when a hacker gained impermissible account access within a company directory. This way, they can restore identity systems and eliminate unwanted access only on the needed segments instead of erasing all activity (including legitimate work) since the latest backup. The change naturally makes Rubrik’s identity service even less disruptive.
4. Rubrik AI
The company launched Rubrik AI as a new security and cyber-resilience agent that vastly improves ease of use. This will be the core motor for all of the agentic work Rubrik provides going forward and is already enabling new launches like autonomous cloud app recoveries (more later). Furthermore, it leverages the existing vast access to customer data to ensure workloads are personalized per customer, rather than cookie-cutter. These enterprise-specific autonomous workflows can now be initiated conversationally, with a customer merely needing to tell Rubrik AI what it wants, and letting it act on their behalf across both Rubrik Security Cloud (RSC) and Rubrik Agent Cloud (RAC). And, thanks to direct integrations with the market-leading immutable backup product, Rubrik gives customers this AI-powered value without sacrificing sound security. If a Rubrik customer’s agent messes up, that can be rapidly undone with minimal disruption via Agent Rewind, which moved from limited availability to full release this week.