8 Comments
Sep 10, 2022Liked by Brad Freeman

Really enjoy your thoughtful analysis. I have been a subscriber to Motley Fool. You both share conviction in some of the same stocks but your research and write ups are much more clear and insightful. Thank you

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Sep 10, 2022Liked by Brad Freeman

Brad

Thanks for all the updates. You wrote about Sofi:

Broken record alert: SoFi’s combination of tech stack integration, a bank charter, ample cross-selling abilities and lack of a national physical branch presence makes it more asset-light and efficient than most of its competitors. It takes advantage of this by inundated Americans with brand marketing and advertising.

Not a broken record. Perhaps the investing thesis should be at the top of every update or commentary? It is always helpful to remember why I invested in a company and then compare the recent news/events to determine 1) if the news/event has any relevance to why I invested and 2) whether or not to adjust the expectations I have for the company.

As for the new spokesperson and ad campaign, 1) it is relevant to my investment that Sofi has not changed its mission and this endorsement may help brand awareness and growth in members, and 2) doesn't change my expectations.

And about the ads. I wonder if Herbert participates in direct deposit to get the 2% interest rate. And if so, because he only gets paid 18 times a year from his employer, does Sofi still give him the 2% rate year round?

Thanks again for providing the updates and reviews.

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Thanks for another great update. Question about NFLX. When do you think they will start seeing ad revenue come into their top line? My estimate is Q2 at the earliest, likely Q3 and that too in just a few test markets. Thoughts?

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